{"id":15320,"date":"2019-03-17T09:37:10","date_gmt":"2019-03-17T06:07:10","guid":{"rendered":"https:\/\/shomatrans.com\/?p=15320"},"modified":"2019-03-17T09:37:10","modified_gmt":"2019-03-17T06:07:10","slug":"%d8%b1%d9%88%db%8c%d8%a7%d8%b1%d9%88%db%8c%db%8c-%d8%a8%d8%a7-%d9%85%db%8c%d9%84-%d8%a8%d9%87-%d8%b3%d8%a7%d8%af%d9%87-%d8%a8%d9%88%d8%af%d9%86-%d9%84%d9%88%da%af%d9%88%db%8c-%d8%a8%d8%b1%d9%86%d8%af","status":"publish","type":"post","link":"https:\/\/shomatrans.com\/blog\/%d8%b1%d9%88%db%8c%d8%a7%d8%b1%d9%88%db%8c%db%8c-%d8%a8%d8%a7-%d9%85%db%8c%d9%84-%d8%a8%d9%87-%d8%b3%d8%a7%d8%af%d9%87-%d8%a8%d9%88%d8%af%d9%86-%d9%84%d9%88%da%af%d9%88%db%8c-%d8%a8%d8%b1%d9%86%d8%af\/","title":{"rendered":"\u062f\u0627\u0646\u0644\u0648\u062f \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0631\u0648\u06cc\u0627\u0631\u0648\u06cc\u06cc \u0628\u0627 \u0645\u06cc\u0644 \u0628\u0647 \u0633\u0627\u062f\u0647 \u0628\u0648\u062f\u0646 \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f \u2013 \u0627\u0644\u0632\u0648\u06cc\u0631 \u06f2\u06f0\u06f1\u06f9"},"content":{"rendered":"\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\">\n<div id=\"attachment_14843\" style=\"width: 359px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-14843\" class=\"wp-image-14843\" src=\"https:\/\/shomatrans.com\/wp-content\/uploads\/2019\/01\/elsevier1111111111.jpg\" alt=\"\u062f\u0627\u0646\u0644\u0648\u062f \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0631\u0648\u06cc\u0627\u0631\u0648\u06cc\u06cc \u0628\u0627 \u0645\u06cc\u0644 \u0628\u0647 \u0633\u0627\u062f\u0647 \u0628\u0648\u062f\u0646 \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f \u2013 \u0627\u0644\u0632\u0648\u06cc\u0631 \u06f2\u06f0\u06f1\u06f9\" width=\"349\" height=\"349\" srcset=\"https:\/\/shomatrans.com\/blog\/wp-content\/uploads\/2019\/01\/elsevier1111111111.jpg 252w, https:\/\/shomatrans.com\/blog\/wp-content\/uploads\/2019\/01\/elsevier1111111111-150x150.jpg 150w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><p id=\"caption-attachment-14843\" class=\"wp-caption-text\">\u062f\u0627\u0646\u0644\u0648\u062f \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0631\u0648\u06cc\u0627\u0631\u0648\u06cc\u06cc \u0628\u0627 \u0645\u06cc\u0644 \u0628\u0647 \u0633\u0627\u062f\u0647 \u0628\u0648\u062f\u0646 \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f \u2013 \u0627\u0644\u0632\u0648\u06cc\u0631 \u06f2\u06f0\u06f1\u06f9<\/p><\/div>\n<\/figure>\n<\/div>\n\n\n<table class=\"wp-block-table aligncenter is-style-stripes\">\n<tbody>\n<tr>\n<td><strong>\u062f\u0627\u0646\u0644\u0648\u062f \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc + \u0633\u0641\u0627\u0631\u0634 \u062a\u0631\u062c\u0645\u0647 \u0641\u0627\u0631\u0633\u06cc<\/strong><\/td>\n<\/tr>\n<tr>\n<td>&#8212;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<table class=\"wp-block-table is-style-stripes\" width=\"502\">\n<tbody>\n<tr>\n<td>\u0639\u0646\u0648\u0627\u0646 \u0641\u0627\u0631\u0633\u06cc \u0645\u0642\u0627\u0644\u0647:<\/td>\n<td style=\"text-align: left\">\u0631\u0648\u06cc\u0627\u0631\u0648\u06cc\u06cc \u0628\u0627 \u0645\u06cc\u0644 \u0628\u0647 \u0633\u0627\u062f\u0647 \u0628\u0648\u062f\u0646 \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f: \u062a\u0627\u062b\u06cc\u0631 \u0637\u0631\u062d \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f \u0628\u0631 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0635\u0631\u0641<\/td>\n<\/tr>\n<tr>\n<td>&#8212;<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>\u0639\u0646\u0648\u0627\u0646 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u0645\u0642\u0627\u0644\u0647:<\/td>\n<td style=\"text-align: left\">Facing a Trend of Brand Logo Simplicity: The Impact of Brand Logo Design on Consumption<\/td>\n<\/tr>\n<tr>\n<td>&#8212;<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n<table class=\"wp-block-table is-style-stripes\" style=\"height: 288px\">\n<tbody>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">\u0645\u0634\u062e\u0635\u0627\u062a \u0645\u0642\u0627\u0644\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">&#8212;<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">\u0633\u0627\u0644 \u0627\u0646\u062a\u0634\u0627\u0631<\/td>\n<td style=\"height: 18px;width: 384px;text-align: left\">\u06f2\u06f0\u06f1\u06f9<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">&#8212;<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">\u062a\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0627\u062a \u0645\u0642\u0627\u0644\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/td>\n<td style=\"height: 18px;width: 384px;text-align: left\">\u06f2\u06f9\u0635\u0641\u062d\u0647<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">&#8212;<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">\u0645\u062c\u0644\u0647\/\u06a9\u0646\u0641\u0631\u0627\u0646\u0633<\/td>\n<td style=\"text-align: left;height: 18px;width: 384px\">\u06a9\u06cc\u0641\u06cc\u062a \u0648 \u062a\u0631\u062c\u06cc\u062d\u0627\u062a \u063a\u0630\u0627\u06cc\u06cc \u2013 Food Quality and Preference<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">&#8212;<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/td>\n<td style=\"height: 18px;width: 384px;text-align: left\">\u0622\u0631\u0645 \u0628\u0631\u0646\u062f\u061b \u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u062f\u0647\u061b \u0645\u0635\u0631\u0641\u061b \u0631\u0648\u0627\u0646 \u0628\u0648\u062f\u0646 \u067e\u0631\u062f\u0627\u0632\u0634\u061b \u0627\u0639\u062a\u0628\u0627\u0631\u061b \u0645\u0635\u0631\u0641 \u063a\u0630\u0627<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">&#8212;<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\"><strong>\u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/strong><\/td>\n<td style=\"height: 18px;width: 384px;text-align: left\">Brand logo; Simple design; Consumption; Processing fluency; Prestige; Food intake<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">&#8212;<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">\u0631\u0641\u0631\u0646\u0633<\/td>\n<td style=\"height: 18px;width: 384px;text-align: left\">\u062f\u0627\u0631\u062f\u00a0<strong>\u2713<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">&#8212;<\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">\u0646\u0634\u0631\u06cc\u0647 \u0627\u0644\u0632\u0648\u06cc\u0631<\/td>\n<td style=\"height: 18px;width: 384px;text-align: left\"><a href=\"https:\/\/www.elsevier.com\/\">https:\/\/www.elsevier.com\/<\/a><\/td>\n<\/tr>\n<tr style=\"height: 18px\">\n<td style=\"height: 18px;width: 145px\">&#8212;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<h1 id=\"%d8%a8%d8%a7-%da%a9%d9%84%db%8c%da%a9-%d8%a8%d8%b1-%d9%84%db%8c%d9%86%da%a9-%d8%b2%db%8c%d8%b1-%d9%85%d9%82%d8%a7%d9%84%d9%87-%d8%a7%d9%86%da%af%d9%84%db%8c%d8%b3%db%8c-%d8%af%d8%b1-%d9%85%d9%88%d8%b1\">\u0628\u0627 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0644\u06cc\u0646\u06a9 \u0632\u06cc\u0631 \u0645\u0642\u0627\u0644\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0631\u0648\u06cc\u0627\u0631\u0648\u06cc\u06cc \u0628\u0627 \u0645\u06cc\u0644 \u0628\u0647 \u0633\u0627\u062f\u0647 \u0628\u0648\u062f\u0646 \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f: \u062a\u0627\u062b\u06cc\u0631 \u0637\u0631\u062d \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f \u0628\u0631 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0635\u0631\u0641 \u06f2\u06f0\u06f1\u06f9 \u0631\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u0646\u06cc\u062f:<\/h1>\n<p>&nbsp;<\/p><div id=\"toc\"><h2>\u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628<\/h2><ul><li><a href=\"#%d8%a8%d8%a7-%da%a9%d9%84%db%8c%da%a9-%d8%a8%d8%b1-%d9%84%db%8c%d9%86%da%a9-%d8%b2%db%8c%d8%b1-%d9%85%d9%82%d8%a7%d9%84%d9%87-%d8%a7%d9%86%da%af%d9%84%db%8c%d8%b3%db%8c-%d8%af%d8%b1-%d9%85%d9%88%d8%b1\">\u0628\u0627 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0644\u06cc\u0646\u06a9 \u0632\u06cc\u0631 \u0645\u0642\u0627\u0644\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0631\u0648\u06cc\u0627\u0631\u0648\u06cc\u06cc \u0628\u0627 \u0645\u06cc\u0644 \u0628\u0647 \u0633\u0627\u062f\u0647 \u0628\u0648\u062f\u0646 \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f: \u062a\u0627\u062b\u06cc\u0631 \u0637\u0631\u062d \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f \u0628\u0631 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0635\u0631\u0641 \u06f2\u06f0\u06f1\u06f9 \u0631\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u0646\u06cc\u062f:<\/a><\/li><\/ul><\/div>\n\n\n<p dir=\"ltr\"><a href=\"https:\/\/shomatrans.com\/wp-content\/uploads\/2019\/03\/\u0644\u0648\u06af\u0648\u06cc-\u0628\u0631\u0646\u062f.pdf\">Facing a Trend of Brand Logo Simplicity: The Impact of Brand Logo Design on Consumption<\/a><\/p>\n<p dir=\"ltr\">a b s t r a c t .<\/p>\n\n\n<p style=\"text-align: left\">Research has shown that the experience of fluency influences buying intentions of food products, but no study has examined how brand logos transferring a feeling of fluency might impact actual food intake. In two experiments, we assess how exposure to simple versus complex brand logos impacts food consumption. Study 1 shows that individuals consume more from a product which features a simple, flat logo compared to a product that features a complex, non-flat logo. Study 2 depicts the nature of the product as an important moderator in this effect: while for non-prestigious products simple brand logos increase consumption, the opposite occurs for prestigious food products. Overall, while the tenet of the findings is consistent with earlier work on fluency effects within the food domain, this research provides evidence that brand logo design has the potential to impact actual food intake&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062f\u0627\u0646\u0644\u0648\u062f \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc + \u0633\u0641\u0627\u0631\u0634 \u062a\u0631\u062c\u0645\u0647 \u0641\u0627\u0631\u0633\u06cc &#8212; \u0639\u0646\u0648\u0627\u0646 \u0641\u0627\u0631\u0633\u06cc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,24,32],"tags":[207,342,437],"class_list":["post-15320","post","type-post","status-publish","format-standard","hentry","category-22","category-24","category-32","tag-207","tag---isi","tag-437"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u062f\u0627\u0646\u0644\u0648\u062f \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u0642\u0627\u0644\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0631\u0648\u06cc\u0627\u0631\u0648\u06cc\u06cc \u0628\u0627 \u0645\u06cc\u0644 \u0628\u0647 \u0633\u0627\u062f\u0647 \u0628\u0648\u062f\u0646 \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f \u2013 \u0627\u0644\u0632\u0648\u06cc\u0631 \u06f2\u06f0\u06f1\u06f9 - \u0648\u0628\u0644\u0627\u06af \u0634\u0645\u0627\u062a\u0631\u0646\u0633<\/title>\n<meta name=\"description\" content=\"\u0631\u0648\u06cc\u0627\u0631\u0648\u06cc\u06cc \u0628\u0627 \u0645\u06cc\u0644 \u0628\u0647 \u0633\u0627\u062f\u0647 \u0628\u0648\u062f\u0646 \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f: \u062a\u0627\u062b\u06cc\u0631 \u0637\u0631\u062d \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f \u0628\u0631 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0635\u0631\u0641 Facing a Trend of Brand Logo Simplicity: The Impact of Brand Logo Design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shomatrans.com\/blog\/\u0631\u0648\u06cc\u0627\u0631\u0648\u06cc\u06cc-\u0628\u0627-\u0645\u06cc\u0644-\u0628\u0647-\u0633\u0627\u062f\u0647-\u0628\u0648\u062f\u0646-\u0644\u0648\u06af\u0648\u06cc-\u0628\u0631\u0646\u062f\/\" \/>\n<meta property=\"og:locale\" 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